Krystal is a proud Detroit Metro native with a lifelong passion for bringing people together through powerful experiences. After graduating from Michigan State University, she spent 11 years in New York City honing her skills in marketing, project management, storytelling, and large-scale event design. Living in the city that never sleeps taught her how to think big, move fast, and create programs that truly stand out.

When she returned to Michigan, Krystal brought that energy and expertise back home, fulfilling a lifelong goal. Throughout her career, she has worked with several Fortune 500 companies and nationally recognized brands, gaining deep experience in strategy, client engagement, and event execution. Today, she leverages that background as a Channel Marketer at J.P. Morgan Chase, and aims to help small businesses and entrepreneurs achieve their biggest goals.

Outside of work, Krystal enjoys traveling, staying active, listening to audiobooks, attending concerts, and exploring new restaurants.